The spread of Facebook and lot of others social networks during the recent years, has created a lot of interest to the people into internet and technologies, lot of people pass most of its free time browsing the web or using the smartphone. Thanks to social networks, each web user is able to keep in touch with their friends and acquaintances in a more simple and direct and that’s why merchants should invest in this field.
Social network advertising can be more targeted than in other web channels, since each individual user, on its personal page, can show his preferences in terms of products and services that are available online. In this way the possibility to reach a specific target of people, avoids a customer to invest in people who knows that won’t be interested in its product / service, to invest more on a interested target of people. Just to give a simple example, a manufacturer of women’s shoes will have much more interest to bring up its ads to female shopping addicted people than to men.
As most web users have a profile on the biggest social networks, it is possible for a customer to quickly reach, even for “last minute” campaigns, very large volumes of highly interested users to what it has to offer.
